About Us – Sohaye

Sohaye was founded in 2018 by Hasan Moten with a clear vision: to create fashion that honors South Asian identity while speaking the language of contemporary style. From our very first collection, we set out to dress Pakistani women in pieces that feel both rooted and refreshingly modern.

What started as a single idea has grown into one of Pakistan's most recognized fashion brands, with physical stores across the country and a loyal community of women who see themselves reflected in everything we create.

We believe Pakistani fashion deserves its own spotlight, not as a footnote to global trends but as a force of its own. Our design language blends quiet luxury with bold cultural pride. We call it desi core: the art of looking unmistakably South Asian and undeniably current at the same time.

Every piece we design is built around one promise: comfortable yet luxurious. From the weight of the fabric to the precision of the cut, we obsess over the details so you never have to choose between feeling good and looking extraordinary.

Sohaye is a complete fashion destination. Our range covers every occasion and every mood:

  • Ready-to-Wear — Effortless everyday pieces that carry you from morning errands to evening chai with friends.
  • Unstitched Collections — Premium fabrics for women who love the freedom of custom tailoring.
  • Luxury Pret — Statement outfits for weddings, festive gatherings, and celebrations that call for something unforgettable.
  • Kids' Collections — Thoughtfully designed fashion for girls, teens, and infants, because little ones deserve great style too.

Each season, we release named collections that capture a specific mood and moment. From Luxe Winter's rich textures to Dastoor Festive's celebratory grandeur and ILAF Summer's breezy sophistication, every drop is a curated experience. We also offer corporate orders for businesses looking to bring Sohaye's quality to their teams and clients.

We design for the woman who knows her style and isn't afraid to own it. She's a mother picking out matching outfits for herself and her daughter. She's a young professional building a wardrobe that works as hard as she does. She's the friend everyone turns to when they need outfit advice before a mehndi.

Our community is fashion-conscious, culturally proud, and always looking for pieces that feel personal. Through our Spotted in Sohaye shoppable looks, we spotlight real women and influencers wearing our collections in their own way, proving that great style is always individual.

We also keep our price points accessible, with frequent tiered sales ranging from flat 20% to 50% off, so you can build the wardrobe you want without compromise.

Since 2018, we have grown from a single vision into a brand that thousands of women trust season after season. But we are far from finished. With every new collection, every new store, and every new customer who finds us, Sohaye moves closer to its founding goal: making South Asian fashion feel as exciting, as relevant, and as beautiful as it truly is.

Welcome to Sohaye. This is fashion that feels like home.